This brand design for Carolyn of Peak Performance Therapy was the first step to growing a more professional and recognizable brand for her successful equine massage therapy business. Located in the Northeast and Florida working with a high-end clientele of hunter/jumper and dressage riders, Carolyn knew that her logo needed to be classic and upscale while still approachable. We achieved this by adding pops of color to final designs, including her favorites, dark purple and aqua.