This brand design for Nancy Englund and Frank Conway of Bluegrass Sporthorse served as a new identity for their competitive Hunter Jumper stable. Having shown for years under Frank Conway Stables, they decided to rebrand to a name that could encompass not only their horse show services but also their boarding and sales operations. Nancy knew that she wanted to include the state of Kentucky and the visual of a horse in the logo. Having decades of experience in the hunter jumper space, I knew that being able to replicate the design clearly onto printed and embroidered products was one of the main areas of focus for the design.