When I first met Cara of Fast Horse Photography, her equine photography business was quickly growing in new directions and her initial branding and website design didn't leave much room for expansion into her new revenue streams. Having an established and recognizable business in northeast Florida, we both agreed that a total brand overhaul wasn't necessary. Fast Horse Photography just needed more of a refresh and update. We started with reformatting the logo so that Cara could use it across a wider variety of platforms. Then we tackled updating her website. By using her photography for multiple purposes, our main goal was to create a site that was easy to navigate for each of her client types as well as a place to showcase her beautiful work.